PPC/Adwords to attract employers..?
We recently did a trial Google Adwords campaign aimed at attracting employers/recruiters to our jobsite to register and post vacancies...
It was less effective than we had hoped, and now our PPC agency have turned around to us and said "Oh yeh, employer-campaigns never work, it didn't even work for the award winning TotalJobs campaign"...
(Leaving aside our issues with them taking on our business if they didn't think it would work...)
Has anyone had any experience of PPC campaigns targeting employers/receuiters? Obviously candidate sourcing via PPC works pretty well, but has anyone made it work for employers?
Or should we give up and concentrate on other tools instead..?
Feel free to email me on matt@fusejobs.co.uk instead/aswell as replying on here!
Cheers!!!
Matt
It was less effective than we had hoped, and now our PPC agency have turned around to us and said "Oh yeh, employer-campaigns never work, it didn't even work for the award winning TotalJobs campaign"...
(Leaving aside our issues with them taking on our business if they didn't think it would work...)
Has anyone had any experience of PPC campaigns targeting employers/receuiters? Obviously candidate sourcing via PPC works pretty well, but has anyone made it work for employers?
Or should we give up and concentrate on other tools instead..?
Feel free to email me on matt@fusejobs.co.uk instead/aswell as replying on here!
Cheers!!!
Matt
Tags: advertising, adwords, google, marketing, ppc
Replies to This Discussion
-
Permalink Reply by seandalton on -
We are looking for someone who has: 1.In depth understanding of the marketing process. 2.Ability to conceptualize, create and execute e-mail campaigns. 3.Good marketing copy writing skills/ability to sell using the written word rather than the verbal word.
-----------------------
seandalton
Job Positions
-
Permalink Reply by Matt Haikin on -
Sean,
Sorry are you suggesting that this is what WE should be looking for, or cross-posting a job ad??? :-)
Matt Haikin
http://www.fusejobs.co.uk/recruitment
© 2010 Created by Slouch on Ning. Create a Ning Network!
