Craigslist makes $81 million with 25 people
Talk about efficiency. A new article makes this claim.
A classified ad industry research firm says Craigslist could "easily" rake in $100 million with a few minor changes to improve service.
The company, Classified Intelligence of Altamonte Springs, Fla., estimates Craigslist's 2008 revenue will be about $81 million this year, a figure Classified Intelligence Principal Peter Zollman called "amazing" in light of the laid-back operations of the mostly-free classifieds Web site.
"They charge in 11 cities for recruitment ads," said Zollman. "In 10 of those cities, the ads are $25. In San Francisco they're $75. They also charge a paltry $10 for apartment listing by brokers in New York City. Believe it or not, all of that adds up to $81 million in revenue this year."
Zollman said Classified Intelligence did its first revenue report on Craigslist in 2004. He said the estimates are, for the most part, crafted simply by counting Craigslist ads and multiplying that number by the appropriate cost per ad.
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A classified ad industry research firm says Craigslist could "easily" rake in $100 million with a few minor changes to improve service.
The company, Classified Intelligence of Altamonte Springs, Fla., estimates Craigslist's 2008 revenue will be about $81 million this year, a figure Classified Intelligence Principal Peter Zollman called "amazing" in light of the laid-back operations of the mostly-free classifieds Web site.
"They charge in 11 cities for recruitment ads," said Zollman. "In 10 of those cities, the ads are $25. In San Francisco they're $75. They also charge a paltry $10 for apartment listing by brokers in New York City. Believe it or not, all of that adds up to $81 million in revenue this year."
Zollman said Classified Intelligence did its first revenue report on Craigslist in 2004. He said the estimates are, for the most part, crafted simply by counting Craigslist ads and multiplying that number by the appropriate cost per ad.
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Tags: craigslist
Comment
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Comment by Dina Mederios on April 3, 2008 at 10:49pm - and now craiglist blogs...does monster blog?
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Comment by Dennis Gorelik on April 3, 2008 at 8:06pm -
Monster probably has way more people in sales, legal, and marketing departments, than they have in Software Development. Hence the huge number of employees.
Regarding CraigsList -- I think that eventually they would decline in popularity if they don't start to think business more seriously. But that CraigsList's decline wouldn't happen anytime soon. Monster would fail first.
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Comment by Chris Russell on April 3, 2008 at 3:28pm - This also begs the question if monster makes $1 billion per year, shouldn't they need only about 300 people? If you figure it takes 30 people to generate $100 million.
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Comment by Eric Shannon on April 3, 2008 at 10:37am - WOW! would love to know what others think about this... my comments on my blog - http://internetinc.com/Craigslist-2008-revenue
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