a bit of research, your reactions will be apreciated

I'm still learning about this industry and trying to get a grasp of where the cooky crumbles for different people.
I would be very interested to hear jobboarders reactions to new busines models and disruptive technology.

1. Indeed.com and all it's sibings: Freind or foe?

2.Do you pay for hits on your adverts?
a. How important is this as a marketing tactic?
b. What is the price range within which it is still ov value to a jobboarder?
c. do you have to compete with each other n keywords?

3. If there were a substantial increase in unemployment and subsequent reduction in jobs advertised, would your business model ride it out? would it change?

4. Linkedin: Friend or foe or who cares?
a. Is it a jobboard?
b. Is it operating in your market (serving the same needs)

3 Comments

Comment by Chris Russell on June 17, 2008 at 2:12pm: 1. Friend, their traffic is more valuable
2. Yes
3. ride it out (i've been in business 10 yrs)
4. Foe: watch out for them

Comment by Jonathan Duarte on June 17, 2008 at 2:28pm: I would agree with Chris,
1. Friend. The traffic that Indeed has generated in just a couple of years should NOT go unnoticed by anyone. They know what they are doing. From a job board owners standpoint. You can either try to beat them in the SEO game, which you should have some skin in the game, or just outsource your job seeker marketing to them, and other vertical job search engines... believe me, at the end of the day, most owners who are doing their math and tracking the numbers would agree.
2. Yes, pay for the clicks... but know your conversions. If you don't know your conversions, your just throwing money at the problem. The cost to get a job seeker to apply to a job posting is probably somewhere between $2 to $7 per candidate. This obvious is a big split, but there are few places to get a candidate for $2, so the number of candidates won't be much. And there are a ton of places to purchase traffic fro $7 per candidate, or more... ie call google.
3. Most successful Niche job board in the US have already been through one of the biggest down turns. The Post 9/11 recession made the small entreprenuers know how to balance their revenue streams.
4. LinkedIn is possibly one of the biggest game changers out there. They are building the worlds largest pool of passive job seekers, who can be sourced with current information. Most job boards don't and won't have this kind of database.
JD

Comment by Ed Taaffe on June 19, 2008 at 6:08am: This really helps understand,
Does the US market ever approach the point where the cost per candidate application is approaching the revenue from it.
I imagine this could come about if too many are bidding in the same niche.

I wonder how indeed and co might react and how long it will take their product managers to revise pricing, given that their market is less competitive for now

Jonathan you suggested a range of 2-7 dollars per applicant.

would that be considerd a total cost or a cost of aqisiring a customer who may come back, or even make other applications on the same day?

a bit of research, your reactions will be apreciated

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