Dot jobs: now we know
Its the end of the mystery for the future of .jobs
Last year I talked with one of their execs about their plans of opening up the domain.
Now this article on ERE says they are entering into a partnership with Direct Employers/JobCentral to create thousands of keyword based job sites with these domains for their member companies.
Here's the gist:
"In a joint venture with the manager of the .jobs domain, DirectEmployers has launched the first of what might become tens of thousands of new geographically and occupationally focused job boards all sharing a .jobs extension.
The new sites, identical in design and structure, made their appearance earlier this month. Among them are Atlanta.jobs, Boston.jobs, Mexico.jobs, and India.jobs.
“We just started pushing them out,” says Chad Sowash, VP of business development for DirectEmployers, a non-profit HR consortium, that has recruiting as its focus. Among its services is the Job Central job board, to which members can post jobs without additional fee.
“It’s a new playing field,” Sowash adds. “What this is going to do is allow thousands more, perhaps tens of thousands more” sites where job seekers can look for jobs."
They use the word 'experiment' for this new project.
If I had to guess they could not get buy-in from SHRM to open the domains.
Too bad, because without someone to market the domain...aka other job board owners, I dont think the domain will ever take off. Perhaps that was always true since we live in a very 'dot com' world when it comes to web site names.
So what do you think?
Last year I talked with one of their execs about their plans of opening up the domain.
Now this article on ERE says they are entering into a partnership with Direct Employers/JobCentral to create thousands of keyword based job sites with these domains for their member companies.
Here's the gist:
"In a joint venture with the manager of the .jobs domain, DirectEmployers has launched the first of what might become tens of thousands of new geographically and occupationally focused job boards all sharing a .jobs extension.
The new sites, identical in design and structure, made their appearance earlier this month. Among them are Atlanta.jobs, Boston.jobs, Mexico.jobs, and India.jobs.
“We just started pushing them out,” says Chad Sowash, VP of business development for DirectEmployers, a non-profit HR consortium, that has recruiting as its focus. Among its services is the Job Central job board, to which members can post jobs without additional fee.
“It’s a new playing field,” Sowash adds. “What this is going to do is allow thousands more, perhaps tens of thousands more” sites where job seekers can look for jobs."
They use the word 'experiment' for this new project.
If I had to guess they could not get buy-in from SHRM to open the domains.
Too bad, because without someone to market the domain...aka other job board owners, I dont think the domain will ever take off. Perhaps that was always true since we live in a very 'dot com' world when it comes to web site names.
So what do you think?
Comment
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Comment by Jonathan Duarte on November 24, 2009 at 8:45pm -
Great article Chris.
.Jobs domain extentions, never have and never will have any SEO value.
Now that DirectEmployers purchased the "policing" bureaucracy Google will never give the domains any seo value.
I think they will have as much SEO value in total as somereallylongdomainnamethathaseverykeywordintitandisirrelevanttoall.info
DirectEmployers has been on the mark with lots of strategies over the years. It's ok if they have to take a mulligan every once in a while.
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Comment by Chris Russell on November 11, 2009 at 9:12am - more news about this on ERE...companies will be paying $500 to $1500 for placement on these sites
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Comment by Bob Etheridge on November 2, 2009 at 7:42pm
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Check out Jason Buss' post on this subject.
http://thetalentbuzz.com/2009/11/yet-another-attempt-for-jobs/
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Comment by Suresh R on November 2, 2009 at 11:59am -
If you look at domain name growth, cctld's or country code domain names are growing the most. In my opinion, focussing on .com and cctld of your country of focus (.de, .co.uk, .cn, .in...)
Several extensions are that were pitched as alternatives to .com have been struggling for years to gain any momentum:
.info, .biz, .ws, .cc, .mobi and many that even domainers can't remember let alone those folks who don't have time to keep up with all these extensions.
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Comment by David Abbott on October 30, 2009 at 1:21pm -
Thanks for the article.
It doesn't seem like a big fuss really. At least not something most nich board owner needs to worry about. .jobs currently do not allow third party postings so it's only of benifit to big name corporations who want to drive traffic to their own HR pages. Recruiters and companies looking to fill positions will still need to purchase postings on our sites.
This is a pretty good reminder to stay on top of our SEO to remain ahead of .jobs in search results.
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Comment by Jason Whitman on October 29, 2009 at 10:30pm
- The extension always seemed mismanaged, and now it is being exploited. Why continue to duplicate job content over and over again, when it's already a problem that these same companies complain about?
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Comment by Joe Shaker Jr on October 29, 2009 at 5:33pm
- Jim is correct that this is 100 percent unethical. The .jobs was a good idea from the start where companies and companies only could use the .jobs extension for promotion of their careers page. It was to be policed by .jobs in partnership with SHRM. Clearly .jobs was not happy with the results and sold to Direct Employers. What I do not understand is how can one company own all URL extensions? I would like to own all .com's...
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Comment by Bill Cloutier on October 29, 2009 at 5:32pm - These guys have been flogging the .jobs TLD for several years now and have been unable to gain any traction. Originally, they weren't going to allow job boards to use the TLD -- it was intended solely for companies to use their brand name plus .jobs. Since that endeavor failed, they're now trying this new tack. I wish them luck. As someone else said, just what the Internet needs are more job boards.
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Comment by Angelo Zucaro on October 29, 2009 at 5:17pm -
Very interesting Chris thanks for the post! I will say, that it is easier to find good domain names with the .jobs extension. In any case I am thinking of buying up a few names just in case.
Angelo
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Comment by Frank Heasley on October 29, 2009 at 4:18pm -
I liked this quote: “What this is going to do is allow thousands more, perhaps tens of thousands more” sites where job seekers can look for jobs."
Just what job seekers don't need: tens of thousands of MORE places where they "can" look for jobs.
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