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Kelly Magowan

The ‘Slow Movement’ for Conferences! Is technology taking over a ‘face to face’ people connection occasion?

Recently I attended a few conferences, which have been terrific. One was a digital media conference, the other a recruitment and technology related conference, so there was a lot of strong technology flavor. Upon reflection however I have to wonder if I gained the maximum benefit from these conferences thanks to technology taking over my life!

While presenters were speaking, I observed that delegates (including me) were on their laptops working away, on twitter, texting and emailing the office and the like. It seems we are so time poor and have so many different people competing for our time and attention that we are maybe missing out on a lot of valuable opportunities, such as meeting real people. Have we lost focus and control of our working lives – and as a result forgotten the purpose of attending these conferences in the first place? Are we not there to learn from the presenters and delegates? Should our time not be spent interacting and communicating with delegates about the topics of the conference and to learn from one another in a face to face forum?

It is interesting to note that as soon as break time comes, everyone is off out the door on their phones and laptops hurriedly working away before the conference convenes, offering little personal interaction time, which is ultimately where a lot of the benefit comes from. (Granted conferences could also include more interaction and networking time as well as listening to presenters.) Think about it, this is why people choose to study their MBAs etc on campus rather than via correspondence. The greatest learnings often come from interacting with your peers and the networks that evolve from this are extremely beneficial from both a personal and career perspective. So while we try to cram as much into our time – and perhaps even feel guilty about being away from the office and educating ourselves – that we continue to work away before, during and after the conferences we attend to make up for ‘lost time’. Are we truly leveraging the opportunity or just going through the motions – ticking off another thing on the endless work list.

After one of the conferences I attended I spoke with a delegate on the phone, who like so many delegates there I did not have a chance to meet face to face. The delegate in a somewhat annoyed and justified manner made the comment that so many of those she was on a table with had their laptops or iphones and were engrossed in twittering and working away and were not interacting with each other.

While Twitter is great and you can communicate real time what is happening to those who are not able to attend the conference, at the same time you’re sacrificing the opportunity to really be learning from the speakers and engaging with others who are sitting beside you. Strangely, a growing number of us find it easier to be Twittering to the world and the online community than communicating with real life people beside us. Which then begs the question, if you are going to spend your time at these events doing everything but be present to what is going on and those around you, is there any point in really attending? Perhaps these types of events should simply be streamed so we can participate from our desks and multi-task away. They have the ‘slow movement’ for many areas, which began with food and the protest of McDonalds, and has moved to travel, shopping, art, parenting and design. Perhaps conferences are next!

I myself am guilty of this behavior and am working to ensure that my time is more focused and that I truly benefit from attending conferences and events, where I can interact face to face with passionate, educated and interesting people. After all that is a key component in business and also in personal development. It is nothing to feel guilty about. You should only be feeling guilty if you don’t leverage these opportunities due to technology and day to day office matters taking over your focus so that you are not reaping the rewards of being involved in such conferences and events.

Are we losing the ability and desire to make face to face connections, preferring the ease and convenience of online connections? Or have the rules changed and we just need to adapt to how it is done now?

Do you see an issue with the new conference practices? Or is this how the future is going whereby we are present to some degree at the conference, however also equally or more present to the online community and our workplaces?

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Kelly Magowan Comment by Kelly Magowan on October 31, 2009 at 11:09pm
Thank you both for your comments.

I think a balanced approach is always the best however we are slowly seeing less of the face to face and phone contact and more online contact occuring. Lets hope it does not get out of hand.

Thank you also for your congratulations Andrew, we are pleased to win the award and appreciate your support.
Regards,
Kelly
Ken Levinson Comment by Ken Levinson on October 31, 2009 at 12:18pm
I think these are both excellent posts, and I agree 100%. Meeting and interacting with people face to face in outstanding. Talking on the phone is very good. You are definitely losing something when you primarily communicate online.
Andrew Turnbull Comment by Andrew Turnbull on October 30, 2009 at 12:16am
Hi Kelly

I totally agree with this post. I think over time, people will start to loose touch with how to communicate effectively, especially when selling in a face to face situations.

I can see a real problem starting to arise from a staff level. Staff in particular are finding it increasingly difficult to keep up to speed with their own companies social media postings. They get quizzed by potential clients who are reading about their companies products and services online, and some staff are unaware themselves of what their management teams are throwing out into cyber space.

I know of several recruiters who have lost business because they were unable to carry a discussion with a new client on new discounted pricing % that was posted to social media by their management team just days before.

I think it is going to be a huge balancing act from Management teams to keep a face to face connection with their clients and keep their staff informed about what media is being pushed.

By The Way - A huge congratulations from the whole team at nt3 on your big win at the REA - Best Industry Job Board 2009.

I am a big advocate for Sixfigures.com.au and I know how hard you work :-)

Well Done!

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